Yakuza 3 was first released on February 26. Following months of furious promotions from Sega that covered everything from traditional print and television ads to wilder tie-ups involving beef bowl shops and suntan spas, the game debuted at number one in its first week, with over 370,000 units sold. With Resident Evil 5 and Warriors Orochi Z following closely, the game has fallen since the opening week, but continues to remain in the top ten.
Sega also announced today that the Yakuza series as a whole has topped the 3.2 million mark. This figure includes sales both within Japan and throughout the world.